EmoDBs
Deutsche Bahn
Smiley Concept

Synopsis:
In the German rail campaign "Diese Zeit gehört Dir" (This time belongs to you) we told emotional stories about what you can finally do, when you board the train. To support the campaign on a digital level we came up with the EmoDBs: German Rail's very own "Emoji"-package.

The EmoDBs were made to increase brand interaction on social media as well as for different other creative uses, like printing it on tickets or using it for merchandise. 

Agency:
Ogilvy
Client:
Deutsche Bahn